Badar Ghalib
Senior Power BI & Financial Analytics Architect | CFO, Ops & Marketing Intelligence
Turn your data into measurable business success with structured, scalable, and decision-ready Business Intelligence. I help organizations consolidate financial, accounting, marketing, HR, and operational data from ERP systems like SAP and Odoo, accounting platforms such as QuickBooks and Xero, CRM and marketing tools including Google Analytics 4 and HubSpot, along with CSV/Excel files, on-prem databases (Microsoft SQL Server, MySQL, PostgreSQL), and cloud warehouses like Snowflake into a governed single source of truth using Microsoft Fabric with OneLake or Microsoft Azure.
For medium to large environments, I design robust ELT/ETL pipelines, Lakehouse architectures, and optimized semantic models that feed Power BI; for smaller datasets and focused engagements, I implement secure API-based direct integrations into Power BI. The outcome is automated data consolidation, financial transparency, operational intelligence, and executive dashboards that support confident, data-driven decision-making.I help leadership teams understand what happened, why it happened, what is likely to happen next, and what actions to take, using Power BI, cloud analytics, and applied AI.
Introducing DataVista Analytics
For clients who need more than a single freelancer, DataVista Analytics is my Upwork-verified agency—built to deliver scalable AI-augmented BI, data engineering, and decision intelligence solutions.
A short overview of how DataVista Analytics helps businesses turn complex data into confident decisions.
For years, my focus as a Top-Rated BI freelancer has been on solving a universal business problem: "What is going on in my business?"
Through 5,000+ hours of work, I've mastered the tools—Power BI, SQL, Python—to answer that question with reliable dashboards and analytics.
But I kept hearing a new, more urgent question from forward-thinking clients: "How do we anticipate outcomes and make decisions before it’s too late?"
Answering this requires a new skillset. I formalized this capability through applied AI and data engineering training, enabling predictive, explainable, and decision-focused analytics.
Think of me as your architect for the next generation of your data infrastructure. I bridge the gap between traditional business intelligence and cutting-edge AI, ensuring your data not only tells you what happened but predicts what will happen next.
Verified Client Feedback
Consistent ★★★★★ ratings across Data, BI, Finance, and Accounting engagements
Data, BI & Dashboard Projects
Finance & Planning Engagements
★★★★★
“Badar is very knowledgeable and quick to reply. Everything was easy to read.”
★★★★★
“Badar is quite diligent and knowledgably. He delivers exactly what he says and his work is excellent! I hope to work with him again ”
★★★★★
“Professional, reliable, and detail-oriented financial support.”
★★★★★
“Badar, was excellent. He was extremely patient with me throughout the process. Would recommend !”
Bookkeeping & Accounting Engagements
Power BI Portfolio – Live Reports & Walkthroughs
Advanced Power BI financial modeling covering P&L, Balance Sheet, Cash Flow, and KPIs.
View Live Power BI Report
Rate analysis, cost optimization, and pricing intelligence using Power BI.
View Live Power BI Report
Channel performance, engagement metrics, content trends, and growth forecasting.
View Live Power BI Report
Across different Formats | Global & Internatinal Tournaments | Regions | in Power BI
View Live Power BI Report
Retail analytics covering sales, inventory, margins, and operational KPIs.
View Live Power BI Report
Looker Studio Portfolio – Live Reports & Walkthroughs
Advanced Looker Studio, Google Analytics 4, Google Ads, and BigQuery Integration
View Live Looker Studio Embedded Report
TABLEAU Portfolio – Live Reports & Walkthroughs
Product, Sales, and Locations Insight
View Live Tableau Embedded Report
Certifications & Specializations
Microsoft Power BI Data Analyst Professional Certificate
Microsoft via Coursera
Mastered data preparation, modeling, visualization, and deployment using Power BI to transform raw data into actionable business insights.
Power BI
Data Visualization
DAX
View Certificate →
IBM Data Engineering Professional Certificate
IBM via Coursera
Completed comprehensive data engineering program covering Python, SQL, NoSQL, Hadoop, Spark, Kafka, Airflow, and data pipelines. Gained hands-on experience with IBM Cloud, Db2, Cognos Analytics, and data warehousing methodologies.
Python
SQL
NoSQL
Apache Spark
Apache Kafka
Apache Airflow
Hadoop
ETL/ELT
Data Pipelines
IBM Db2
IBM Cloud
IBM Cognos
Data Warehousing
Big Data
View Certificate →
IBM Data Warehouse Engineer
IBM via Coursera
Mastered end-to-end data warehouse engineering, including relational databases, SQL, ETL/ELT pipelines, Linux shell scripting, database administration, and BI dashboard development with IBM Cognos and Google Looker.
Data Warehousing
ETL/ELT
SQL
Relational Databases
Linux
Shell Scripting
Database Administration
Apache Airflow
Apache Kafka
IBM Cognos
Google Looker
BI Dashboards
View Certificate →
Google Business Intelligence Professional Certificate
Google via Coursera
Business intelligence fundamentals including dashboard design, data modeling, and using BI tools to drive business decisions.
Business Intelligence
Dashboard Design
Data Modeling
View Certificate →
Google Cloud Database Engineer Specialization
Google Cloud via Coursera
Specialized in designing, building, and managing database solutions on Google Cloud Platform including Cloud SQL, Spanner, and Bigtable.
Google Cloud
Database Engineering
BigQuery
View Certificate →
Meta Database Engineer Professional Certificate
Meta via Coursera
Advanced database engineering skills including database design, SQL, advanced queries, Python programming, and Linux.
Database Engineering
SQL
Python
View Certificate →
Google Advanced Data Analytics Professional Certificate
Google via Coursera
Advanced statistical analysis, regression models, machine learning, and data storytelling techniques for business decision-making.
Advanced Analytics
Machine Learning
Statistical Analysis
View Certificate →
Google Data Analytics Professional Certificate
Google via Coursera
Foundational data analytics skills including data cleaning, analysis, visualization with Tableau, and R programming.
Data Analytics
Tableau
R Programming
View Certificate →
Microsoft Python Developer Professional Certificate
Microsoft via Coursera
Comprehensive Python programming skills for data analysis, automation, web development, and building scalable applications.
Python
Data Analysis
Automation
View Certificate →
IBM RAG and Agentic AI: Build Next-Gen AI Systems
IBM via Coursera
Mastered Retrieval-Augmented Generation and agentic AI systems for building sophisticated AI applications that can reason and act autonomously.
RAG
Agentic AI
AI Systems
View Certificate →
IBM AI Developer
IBM via Coursera
Comprehensive AI development training covering machine learning, deep learning, NLP, and computer vision with IBM Watson services.
AI Development
IBM Watson
Machine Learning
View Certificate →
Generative AI for Data Engineers Specialization
IBM via Coursera
Mastered the application of Generative AI for data engineering tasks, including intelligent data pipeline design, automated documentation, SQL query generation, and data warehouse design using IBM Watsonx.ai and watsonx.data.
Generative AI
IBM watsonx.ai
Prompt Engineering
AI-Powered ETL
Data Warehouse Design
SQL Generation
View Certificate →
Intuit Academy Bookkeeping Professional Certificate
Intuit via Coursera
Comprehensive bookkeeping and accounting fundamentals covering financial statements, ledger management, payroll, and accounting principles used in professional bookkeeping roles.
Bookkeeping
Accounting
Financial Statements
Payroll
QuickBooks
View Certificate →
Google Project Management Professional Certificate
Google via Coursera
Mastered project management methodologies including Agile, Scrum, stakeholder management, project documentation, and risk assessment for delivering projects on time and within budget.
Project Management
Agile
Scrum
Stakeholder Management
Risk Assessment
View Certificate →
Google Digital Marketing & E-commerce Professional Certificate
Google via Coursera
Comprehensive digital marketing and e-commerce training covering SEO, SEM, social media marketing, email marketing, analytics, and e-commerce strategy development.
Digital Marketing
E-commerce
SEO/SEM
Social Media Marketing
Marketing Analytics
View Certificate →
Professional Profile
Freelancer on Upwork with 5,000+ hours and 100+ projects delivered across diverse industries.
Decision Intelligence & BI Architecture Capabilities
Power BI
Tableau
Looker Studio
SQL
Python
R
GA4/BigQuery
ETL/ELT
Machine Learning
AI Integration
Predictive Modeling
Financial Analysis
Agile/Scrum
Data Visualization
Business Intelligence
Professional Experience
Nov 2022 - Present
AI-Augmented BI Architect & Data Engineering Consultant
Freelance (Self-Employed)
- Transform complex data into actionable intelligence using SQL, Python, Power BI, and AI technologies
- Design and implement scalable data pipelines, ETL processes, and automated analytics solutions
- Integrate machine learning and predictive modeling to empower data-driven decision making
- Bridge the gap between data infrastructure and AI innovation for meaningful business impact
Jan 2023 - Apr 2023
Business Intelligence Analyst (Power BI Developer)
Gorilla Commerce, USA (Remote)
- Developed and maintained key Power BI dashboards and reports to support business decision-making
- Conducted in-depth data analysis to identify trends, opportunities, and areas for operational improvement
- Collaborated with stakeholders to define business requirements and translate them into technical specifications
Dec 2021 - Oct 2022
Business & Financial Planning Consultant
Lexen Law, UK (Remote)
- Researched and authored comprehensive business plans for legal firms and startups
- Provided strategic consulting services to support business growth and investment proposals
- Conducted market analysis and financial projections for various business models
Jan 2019 - Dec 2022
Online Booking Manager & Scrum Master
Rugg Media Group (Remote)
- Led digital booking operations and coordinated agile project workflows across creative, marketing, and technical teams
- Implemented Power BI and Excel dashboards to monitor bookings, campaign performance, and resource utilization
- Facilitated Scrum ceremonies and streamlined workflows using Agile principles
- Coordinated cross-functional teams to ensure alignment between marketing, production, and client service objectives
Jan 2017 - Dec 2021
Financial Data Analyst
Freelance (Self-Employed)
- Analyzed, modeled, and visualized complex financial datasets to support strategic business decisions
- Automated reporting workflows using Power BI, SQL, and Python, reducing manual reporting time by 60%
- Developed ETL processes to clean, transform, and integrate data from multiple financial systems
- Performed variance, trend, and ratio analyses to support budgeting and strategic planning
Oct 2015 - Dec 2016
Assistant Manager Accounts
KBM Group (Remote)
- Managed financial reporting and accounting operations for UK-based clients
- Handled accounts receivable/payable, general ledger entries, and month-end financial closures
- Maintained detailed Excel-based financial reports and ensured compliance with accounting standards
- Streamlined data entry and reporting workflows through structured templates and automation
Nov 2011 - Sep 2015
Bookkeeper & Virtual Assistant
Freelance (Self-Employed)
- Provided comprehensive financial, administrative, and reporting support to international clients
- Managed bookkeeping, bank reconciliations, invoicing, and expense tracking using QuickBooks and Excel
- Prepared monthly financial summaries and cash flow reports for multiple clients
- Automated data entry and reporting processes to improve operational efficiency
May 2007 - Nov 2011
Accounts & Admin Incharge
Habib Metropolitan Bank
- Oversaw financial operations and administrative management for branch operations
- Managed accounts payable/receivable, general ledger activities, and financial reporting
- Ensured compliance with internal audit, financial controls, and corporate governance policies
- Implemented data tracking and structured reporting templates for operational efficiency
Education
ACMA (Associate Cost and Management Accountant)
2021-2022
ICMAP (Institute of Cost and Management Accountants of Pakistan)
Part Qualified
M.Com (Master of Commerce)
2010-2012
University of Sargodha
B.Com (Bachelor of Commerce)
2003-2005
Punjab College of Commerce / University of the Punjab
Mission & Approach
My unique value is a deep understanding of both the "why" of business intelligence and the "how" of artificial intelligence. I ensure the advanced AI and data systems I build are seamlessly connected to the business goals and KPIs that you care about most.
Here's how I solve the new challenges you face:
Your data has stories you can't see. I use Natural Language Processing (NLP) with IBM Watson to unlock insights from unstructured data—like reviews, emails, and reports—and surface them directly in your BI tools.
Your key business metrics are a mystery until it's too late. I develop predictive models that forecast your most important metrics, moving you from a reactive posture to a strategic, forward-looking one.
Your data stack is fragile and slow. I design and build production-grade data pipelines on platforms like Google Cloud and AWS, ensuring your data is accurate, accessible, and ready for both analytics and AI.
Your data has stories you can't see. I use Natural Language Processing (NLP) with IBM Watson to unlock insights from unstructured data—like reviews, emails, and reports—and surface them directly in your BI tools.
Your key business metrics are a mystery until it's too late. I develop predictive models that forecast your most important metrics, moving you from a reactive posture to a strategic, forward-looking one.
Your data stack is fragile and slow. I design and build production-grade data pipelines on platforms like Google Cloud and AWS, ensuring your data is accurate, accessible, and ready for both analytics and AI.